Friday, October 8

Are You Drinking Your Weight Gain?

Considering my profession, I have an appreciation for good marketing.  I heard about this ad the other day on the radio and just had to look it up:

This ad comes from the New York City Health Department, and I love how they have executed it.  The look on the woman’s face at the end is the kicker.  She’s just absolutely disgusted at him as she sits and drinks her soda.  "You'd never eat 16 packs of sugar.  Why would you drink 16 packs of sugar?"
But I can hear you now, “Yeah, yeah, I know.  But I don’t drink a lot of soda.”  Here’s a study you’d be crazy interested in, then.  Scientists fed people either 450 calories of jelly beans or soda each day for a month.  At the end, the soda drinkers had gained more weight than the jelly bean eaters.  Why?  Apparently, the jelly bean eaters unconsciously reduced the calories they ate in other places, but the soda drinkers didn’t.  This means the term “empty calories” is more true than we know.  Our bodies don’t recognize calories from some beverages as sustenance—our brains continue to tell us to eat the same amount of food even though we don’t actually need the same amount of calories.
Interestingly, the radio article I heard this ad mentioned in was about New York City wanting to stop people from using food stamps to purchase soda.  There are already bans on other kinds of food people can use food stamps on—however, soda is among some high sugar foods and drinks that people are able to get.  Many studies have shown that low income families suffer from the highest rates of obesity than any other social class.  Are you wondering how that could be?  Try it out: take $10 to your grocery store and try to purchase fresh, healthy foods to make a dinner for four people.  You’ll find that your $10 stretches much further if you leave the produce isle.  Carbs and fat are cheap.
So, are you drinking a lot of calories in your day?  Are there any low or no-calorie drinks you’ve found to help keep your taste buds happy?
Finally, if you and your family are privileged enough to afford healthy and fresh foods every day, I would challenge you to consider families without that luxury next time you’re in your grocery store.


Raegun said...

Love this ad! I used to drink a lot of my calories through fruit juice, unknowingly.

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